What is online advertising?

Online advertising is a type of digital marketing that delivers promotional messages to intended audiences for a fee. Online ads are everywhere. They appear in emails, in search engines, on websites, and on social media platforms. Here’s an example of a LinkedIn ad from Amazon Business:

How do online ads work?

Online ads are everywhere. They appear in emails, in search engines, on websites, and on social media platforms. Here’s an example of a LinkedIn ad from Amazon Business: But the intent of online ads is always to persuade the target audience to take specific actions. To help you reach your goals. Some of the most common online advertising goals are:

What is a display ad?

Display ads. Appearing in websites and apps, these visual ads are usually served as banner ads or popups. According to Statista, display ads account for 30% of all digital advertising spending in the U.S. Video ads.